i don’t know whether it’s ethical to name specific brands when writing a blog. i don’t know whether a blog is considered personal or public consumption. oh well…
a couple of days ago i had a conversation with a friend regarding preferred brand when we go grocery shopping. most of the time i just don’t realize that i actually have preferred brands for a lot of things. that day when we had that conversation, i realized that i actually am a fanatic.
when i buy milk, i go for non-UHT diamond milk. (for my husband it has to be pura – lately i always pick up susu pura half heartedly because of the ridiculous price increase, but i still buy them)
for tooth paste, i always buy colgate. the green one. though it’s one of the most expensive tooth paste, i never look at others.
for chocolate spread, nothing beats nutela. again, it’s twice as much as the others price-wise, but i never go for other brands.
this last one i just realized today. here goes. i am someone who gets headaches easily. and very often. and there’s only one thing that can cure my headache. in a matter of minutes. and that is neuralgin. viva neuralgin. and i hope it will never get taken away from the market. because i just don’t know what i’ll do without it.
and now i understand what hermawan kartajaya means by the power of branding.